BizOnDeck Case Study: Prisym Renewable Developments

Prisym Renewable Developments describes itself as Vancouver Island’s “solar innovation company.” Founder and CEO Kyrle Symons (KS) is an example of the kind of entrepreneurial talent that’s helping grow the “next economy” on the Island. He’d always been interested in business, but after high school, Kyrle first did a tour with the military. This included a stint in maritime patrol out of Comox. In early 2017 he decided to launch his new business here on Vancouver Island. Kyrle joined LIFT in the spring of 2017. In the fall of 2017, he put Prisym Renewable Developments “on deck” to get feedback from a room full of local entrepreneurs.

Find out more about the products and services provided by Prisym Renewable Developments online at prisymcanada.com

LIFT: What inspired you to start Prisym?
KS: I’ve always been interested in business, and majored in business admin at the Royal Military College in Kingston at the start of my military career. As my four-year tour in Comox was coming to an end I saw an opportunity in renewable energy and decided to pursue it. I’ve always been driven to achieve something meaningful to me and this was the chance I had been waiting for. I always imagined running a business would be fun and rewarding.

LIFT: Is it?
KS: It absolutely is. We’re very busy and it’s a crazy adventure but I’m living my dream. I’m excited about helping people get into renewable energy. I’m passionate about sustainability, and things that help us work toward a greener future.

LIFT: What was your “ask” at your BizOnDeck workshop?
KS: I had three asks: What avenue of solar should I pursue? How should I market? What funding should I seek?

LIFT: What were the three biggest takeaways (and subsequent actions) from your BizOnDeck?
KS: Don’t charge a fee for estimates. It’s a barrier that will push customers away, pick employees that are self-motivated because they are doing work that matters to them, and have financing options available since many potential customers don’t have sufficient ready cash to do a solar installation. We are able to refer our customers to VanCity to offer very affordable financing options. We’ve also taken significant marketing steps, including starting to work with LIFT VIPs Jabin Postal Films to create a video series and Lief Jason of Mastermynde to improve our online presence, and this summer we’ll be hiring a summer engineering student that will work with us and progress his studies in renewable energy engineering.

LIFT: Has putting your business “on deck” helped grow your business?
KS: Absolutely! It gave us our next steps for growth focus and got my name out there so that I know more people, and they know about Prisym Renewable Developments. Practising pitching was also a great opportunity.

Last word

KS: We currently have four big projects underway, one of which is our first solar pergola, a collaboration with Cascadian Woodtech. We are also introducing electric vehicle chargers to our line in the next couple of weeks and have some pretty advanced tech coming your way in the form of vehicle charging, battery storage and energy monitoring. Follow us on social media to find out more as we roll out these new products.

Contact information

Email: info@prisymcanada.com
Website: prisymcanada.com
Instagram: @prisymcanada

FMI about LIFT & BizOnDeck

LIFT helps entrepreneurs, small business owners, and non-profits grow. To put your business or project “on deck” please fill in the blanks on this form and we’ll start “hustling the help” to grow your business! Or call HPM at 250-792-1408.