A social media tag and brand for regional talents
We launched in the Comox Valley as The #WeAreYQQ Project, promoting Comox Valley talent with the #WeAreYQQ tag. The tag doesn’t belong to LIFT or hanspetermeyer.ca. It belongs to the creatives and entrepreneurs of the Comox Valley / YQQ region. When they use the #WeAreYQQ tag they’re branding themselves as part of our region’s rich talent pool – the new “natural resource” that’s replacing our past dependence on forests, fisheries, and farming.
If you’re in Campbell River, the #WeAreYBL tag offers a similar branding and marketing opportunity. Use it, and we’ll help promote good stuff happening there.
We’re still a good place to farm, fish, and practice forestry. But it’s our talent and innovation that’s going to keep those industries – among many others – relevant to our future economy. By using the tag you’re attracting attention to what and who we have to offer to the larger world, because the larger world is our marketplace. LIFT events and media activities help support the people making that shift happen.
An invitation to collaborate to grow business
Our approach is to encourage entrepreneurs and creatives to work together. To create new businesses. To grow existing businesses. To create new sources of wealth and employment. Join us! We’re building a community-based, values-driven approach that will help keep our communities rich and beautiful places to live. Here’s a video we made in our launch year.